by Label Muse | Feb 25, 2026
For brands relying on flexible packaging, especially in cosmetics, nutraceuticals, and specialty foods, the first seconds of contact frame how the product is perceived. Before a claim is read or a benefit understood, the packaging has already signalled a level of...
by Label Muse | Feb 24, 2026
Folding Carton Boxes: First Impression, First Verdict In a folding carton box, brand credibility is determined before a single word is read. Before a consumer reads a claim or a promise, the packaging has already spoken. Seen on the shelf or picked up in hand, the box...
by Label Muse | Feb 2, 2026
Introduction When shoppers scan a shelf full of craft beer, label design can make the difference between grabbing attention and being ignored. Many consumers assume a beautifully colored design was printed directly onto the can or glass, but in reality, that look can...
by Label Muse | Jan 2, 2026
Laval, Quebec, December 23, 2025 — L’Empreinte announces that its Laval facility has earned BRCGS Global Standard Packaging Materials certification for its printing operations. This internationally recognized standard is a key benchmark for packaging intended for the...
by Label Muse | Oct 8, 2025
In the crowded vitamin and supplement space, packaging serves a dual role: protecting the product and persuading the buyer. From labels that build trust to shrink sleeves that wrap every surface, to leaflets and sample cartons that encourage first time purchases, each...
