More Than a Printer: How Labelink Builds Smarter Packaging Systems

The Problem Most Brands Face

Most packaging suppliers deliver what you ask for without asking questions.

Labelink isn’t your typical supplier. We challenge what you should be using. Why? Because most of the brands we work with, we are able to offer a solution that works better than their current stock. By better, we mean it either provides a cost savings from operational efficiencies, or it meets current performance expectations at a better price.

Our goal isn’t to match your current price. Our goal is to provide value and be the best partner.

What Makes Labelink Different

  • Consultative approach (not transactional)
  • Cross-plant redundancy
  • Engineering mindset (not just printing)
  • Multi-product capability (labels + sleeves + flexible + cartons + RFID)
  • Supply chain control (North American sourcing and domestic inventory warehousing)

Product re-engineering

Labelink has countless success stories about how we re-engineered products to provide more value to our customers.

Questions we consider:

• Are you facing production inefficiencies during application?

• Do you want to improve your machine labeling speeds?

• Do you want to improve your product performance?

• Or perhaps reduce material costs?

Labelink’s team can help identify efficiency gains and operational benefits.

Real Success Stories

Customer issue: Customer was using a paperboard carrier but the product inside was shifting around which caused ink scuffing on the product labels that were inside the carton.

What Labelink did:

  • Reviewed the actual cans that were being held inside the carrier
  • Utilized our 3D software to determine how to distort the artwork to look flawless around the cans even after shrinking
  • Designed a multi-pack shrink solution to fit multiple can sizes

Result:

  • Reduced movement of the product due to the snug fit of the shrink sleeve
  • Eliminated the ink scuffing on the can labels
  • Lowered the material cost due to less scrap from the scuffing and the shrink sleeve was less expensive than the carrier
  • Better shelf appeal
  • Improved line efficiency

Turnkey execution

Did you know that Labelink offers warehousing, inventory management, pick & pack operations and many more services?

Real Customer Issue:

Customer was managing multiple vendors (printer, warehouse, logistics) and this was a logistical nightmare for them on keeping track of material prices, placing POs and having a competitive edge on materials due to no large volume was purchased from any one vendor.

What Labelink did:

  • Centralized production + warehousing + pick & pack

Result:

  • Fewer vendors provided their supply chain team a better experience
  • Reduced material costs by moving majority of their volumes to Labelink and reduced shipping costs annually
  • Eliminated operational complexity
  • Faster go-to-market by relying on Labelink experts to quickly communicate on new projects

North American Supply Chain Security

Real Customer Issue:

Customer was sourcing offshore films and the lead times were increasing. The long lead times were causing them to miss shipping deadlines to the stores they sold their products and they were at risk of losing shelf space in retail due to their unreliable vendor.

What Labelink did:

  • Shifted to North American materials
  • Built inventory strategy
  • Added the customer to our one-click-transition portal to review inventory 24/7 and place automatic inventory releases

Result:

  • Reliable ship times
  • Faster replenishment when unexpected orders were placed with their retailers
  • Predictable production

Contingency plan

Labelink has plants acrossCanada and the USA.

  • Label and RFID plants with compatible presses to support each other
  • Plants dedicated to shrink sleeves and flexible.
  • Plants dedicated to folding cartons, cut and stack, collectible cards and catalogs, and marketing collateral.

Labelink is always prepared. Whether we are battling weather obstacles, equipment downtime, or another unforeseen event… We have a back-up for the back-up and can quickly pivot to ensure your product still runs when you need it.

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Why Labelink Is A Great Packaging Partner

At Labelink, partnership goes beyond production. We take the time to understand your product, your operations, and your challenges. Then we ask the right questions to uncover better solutions. Through a collaborative, consultative approach, we help you improve packaging performance, reduce complexity, and unlock new opportunities for innovation.