Why Multipacks Are Proven to Boost Sales — And How You Can Use Shrink Sleeves to Maximize Results
Looking to increase sales, launch seasonal promotions, or boost product visibility on retail shelves? Custom multipack shrink sleeve packaging solutions are a tested and proven way to bundle multiple items into one compelling, easy-to-sell package. Whether you’re offering a BOGO deal, trial set, or a limited-time value pack, shrink sleeves help turn your promotion into a high-impact, shelf-ready solution.
Multipacks aren’t just convenient—they’re strategic. Brands across food, beverage, personal care, and household industries rely on them to create bold, attractive bundles that sell.
Why Use Multipack Shrink Sleeves?
Multipack shrink sleeves are perfect for:
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Trial packs – Introduce consumers to multiple SKUs in one pack.
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BOGO or promotional bundles – Sell more with “Buy One, Get One” offers.
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Seasonal promotions – Create limited-time packages for holidays or events.
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Cross-merchandising – Combine complementary products into one convenient bundle.
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Sampling and swag – Add a bonus item to a main product to boost trial rates.
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Value packs – Increase perceived value and encourage bulk purchasing.
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Multipack Shrink Sleeve Options & Features
Twin Pack Sleeve
Bundles two similar items with a single shrink sleeve.
Multipack Sleeve
A single sleeve ideal for 3+ items with similar shapes.
Types:
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Top Load – Slide products in from the top.
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Side Load – Slide products in from the side.
Not sure which is best? Contact us with your goals—we’ll recommend the ideal construction.
Dual Chamber Sleeve
This sleeve is designed with two seams which results in two separate chambers and a wall in between the chambers. It is used to bundle containers of different sizes or shapes while maintaining product alignment and integrity.
Dual Chamber Hinge Sleeve
This sleeve is designed with a seam that separates the two chambers. An upgraded version of the dual chamber sleeve that keeps both products visible. Allows consumers to read the information on each item easily.
Solve Common Multipack Challenges
We offer advanced features to streamline production and enhance the consumer experience:
- Perforations can be added to facilitate the opening of the multipack. If additional help is needed, tear tape can be tagged on for performance improvement.
- Blockout inks can be used to cover up the UPC barcodes from the individual containers that are being wrapped. Rather than sticking labels on individual items to cover the UPCs, blockout inks save labour and time by ensuring only the multipack barcode is scanned. Blockout inks also increase the legibility of the graphics on the multipack sleeve by preventing the graphics of the individual containers from showing through.
- Heat activated adhesive can be used to secure the units within the pack or to create a straight wall of containers. The adhesive does not leave any residue.
- Trays and pucks can be used to align the containers and keep the containers stable during packaging.
Custom constructions for Unique Business Needs
Our shrink sleeves are built to perform in demanding environments:
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Materials: PET, PET-G, PVC, OPS, PLA
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Printing: Up to 10 colors with optional special coatings, tactile varnishes, and holographics
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Durability: Moisture, abrasion, and tear-resistant
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Industries served: Food & Beverage, Personal Care, Health & Beauty, Household Chemicals
Sustainable shrink sleeve packaging
Labelink offers eco-conscious materials and features such as:
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Perforated sleeves for easy recycling
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Recyclable & compostable film options
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Low-VOC and water-based inks
📦 Ready to Launch Your Promotion?
Labelink offers a full suite of packaging solutions including full-body sleeves, flexible packaging (sachets, banding), and labels. Whether you’re planning a promotion, launching a new product, or creating a value pack, our custom multipack shrink sleeves are engineered to make your products pop on the shelf—and perform in the supply chain.
What are multipack shrink sleeves used for?
Multipack shrink sleeves are used to bundle multiple products into a single retail unit. They’re great for promotions, BOGO offers, trial packs, and value bundles.
Can I bundle products of different sizes or shapes?
Yes! Dual chamber and dual chamber hinge sleeves allow you to combine products of different shapes and sizes while maintaining a clean, functional appearance.
Are shrink sleeves recyclable?
Yes. Labelink offers recyclable shrink sleeve options and perforated designs to make removal easy before recycling the container.
How do I cover individual barcodes in a multipack?
Use blockout inks within the shrink sleeve to hide the individual UPCs and ensure only the multipack barcode is scannable—no need for extra labels.
What industries use multipack shrink sleeves?
Common users include the food & beverage industry, personal care brands, household chemical companies, and health & beauty manufacturers.
Can I request a sample of a shrink sleeve?
Absolutely. Contact Labelink and let us know your objectives—we’ll help you choose the right sleeve type and send a sample to best demonstrate our past success and how we can do it for you too!